Here’s how to describe it in a way that even your parents could understand – programmatic is the marriage of two words: “programme” and “automatic”. Programmatic means using programmes or software to automate the ad management, buying, and measurement process. 

Does Flo sell insurance? 

ABSOLUTELY!  One of the best things about digital advertising is that we can track user journeys across devices, on other websites, and especially, which ad brought home the business and how much it cost to get that new customer.

A neurochemical is a small organic molecule or peptide that participates in neural activity. The science of neurochemistry studies the functions of neurochemicals.

Prominent Neurotransmitters and neuromodulators include: 

• Glutamate is the most common neurotransmitter. Most neurons secrete glutamate or GABA. Glutamate is excitatory, meaning that the release of glutamate by one cell usually causes adjacent cells to fire an action potential. (Note: Glutamate is chemically identical to the MSG commonly used to flavor food.)

• GABA is an example of an inhibitory neurotransmitter.

Prominent Monoamine neurotransmitters include:

• Dopamine is a monoamine neurotransmitter. It plays a key role in the functioning of the limbic system, which is involved in emotional function and control. It is also involved in cognitive processes associated with movement, arousal, executive function, body temperature regulation, and pleasure and reward, as well as other processes.

• Norepinephrine, also known as noradrenaline, is a monoamine neurotransmitter that is involved in arousal, pain perception, executive function, body temperature regulation, and other processes.

• Epinephrine, also known as adrenaline, is a monoamine neurotransmitter that plays in the fight-or-flight response, increases blood flow to muscles, the output of the heart, pupil dilation, and glucose.

• Serotonin is a monoamine neurotransmitter that plays a regulatory role in mood, sleep, appetite, body temperature regulation, and other processes.

• Histamine is a monoamine neurotransmitter that is involved in arousal, pain, body temperature regulation, and appetite.

• Trace amines act as neuromodulators in monoamine neurons via binding to TAAR1.

• Acetylcholine assists motor function and is involved in memory.

• Nitric oxide functions as a neurotransmitter, despite being a gas. It is not grouped with the other neurotransmitters because it is not released in the same way.

• Endocannabinoids act in the endocannabinoid system to control neurotransmitter release in a host of neuronal tissues, including the hippocampus, amygdala, basal ganglia, and cerebellum.

• Eicosanoids act as neuromodulators via the Arachidonic acid cascade.[1]

• Neuropeptides

• Orexins (-A and -B) are involved in a number of cognitive processes, including appetite, arousal, reward, and many others.

Prominent Neurohypophysial hormones include:

• Arginine-vasopressin

• Oxytocin regulates social cognition (e.g., trust and pair-bonding) and modulates maternal behavior.

Endogenous opioids:

• Dynorphins

• Endorphins

• Endomorphins

• Enkephalins

Neurotrophic factors are biomolecules – nearly all of which are peptides or small proteins – that support the growth, survival, and differentiation of both developing and mature neurons.

SEO stands for Search Engine Optimization. This is the practice of deconstructing search engine algorithms (primarily Google’s algorithm, since it’s the one most widely used) to gain more visibility in search engines than your competitors. Some SEO’s are riskier than others, unlike black or gray hat SEO tactics. We work directly with Google to communicate to their algorithm that your website is providing the best user experience possible. Remember, your online customers are also  Google’s, which is why Google’s algorithm tends to reward the websites that are relevant to user searches and provide positive user experiences. 

PPC stands for Pay-Per-Click and is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad you find on Google searches. These ads appear when people search for things online while using Google – especially when you use in-market search keywords for products and services, which typically means that they’re looking to buy at some point. 

It’s important to understand which keywords represent in-market search queries vs keywords that are merely for research and discovery purposes. 

As you’ve probably guessed, in-market search terms are far more profitable in a Google PPC campaign than research queries.

We have the capacity to write the following types of content: 

• Blog articles 

• White papers 

• Press Releases 

• Email

• Social Media Posts

• Ad Copy

• Website Copy

Our Process is Built Based on the Level of Involvement You Want to Have!

Do you want to approve every piece of content that’s published? 

Great! We work with you to build the content calendar, we create the creative brief, and you approve the final draft of the content piece before it goes live. If you want to add your finishing touches, we encourage your expertise!

You don’t care! You just want to see results $$$! 

Yep! We results $$$ is all we care about too! Let our digital marketing director and his team take care of all the elements needed to build a winning content marketing campaign. We will build the calendar, brand voice, and review and publish all content to give you the highest return on investment.

We have a network of content writers that specialize in all kinds of service-based industries. We select three writers that we know can excel in your industry and have them produce writing samples for your website. From there, you choose which ones display the write brand voice, writing style, and expertise to represent your brand.

Once a writer is selected, we will build a content calendar and turn the key to automate the process and build a streamlined content generation machine that will both boost your SEO, give you more customer traffic and ultimately more customers from your website, PR, ad campaigns, email, or social media campaign(s)