Technology

Is Neuromarketing Based on Actual Science?

Is neuromarketing a science

During your marketing research, you may have come across something called “neuromarketing” and you may be wondering how it could help your company?

Neuromarketing as a science emerged in 2002, and it has changed the marketing landscape. Company management now looks at advertising in a completely different way. For example, Coca-Cola has such faith in this method that they even built an in-house lab to carry out research.

 

If marketing giants like Coca-Cola and Ford are investing in neuromarketing, it shows there is very likely a huge benefit.

Advancements in neuroscience and marketing research can transform every aspect of a business. For example, companies are able to access incredible new advancements in neuroscience and use them to build better their brand experience.

In fact, many multinational corporations already use neuromarketing in their campaigns. But is it affordable or practical for your business?

The answer is a resounding yes. In this article, you’ll learn why major brands use neuroscience. You’ll also find out how it can help any business communicate more effectively with customers.

Read on to find out all you need to know about this remarkable marketing advancement.

What Is Neuromarketing?

Neuromarketing involves examining how the brain reacts to certain stimuli. These stimuli could be colors, images, text size, sounds, and other aspects that can evoke a behavioral response. 

In order to measure brain activity, researchers can use advanced medical technologies–these include functional Magnetic Resonance Imaging (fMRI), electroencephalography (EEG), and eye-tracking technology, and research psychology, and research in behavior science (to name a few).

These devices can identify which parts of the brain react to specific stimuli. They can then deduce why people make decisions and which part of the brain is telling them to take that option.

The benefits of neuroscience have been clear for many years in the health and scientific fields. But now, marketing researchers are tapping into this powerful approach. 

Is Neuromarketing a Legitimate Science?

The marketing industry contains plenty of questionable information. Therefore, it is natural to ask, ‘is neuromarketing a science?’. Fortunately, there have been many research studies that confirm this is a legitimate technique. For example, this study found some unexpected results.

While people rated video segments to be more engaging than audio, this was not how their brains reacted. These findings do not mean respondents were being dishonest. Instead, it seems they experienced a different thought process to their biological response.

This is a fascinating area that could have a huge effect on marketing strategies.

In addition, this study identified that negative framing could attract more attention. But it can also make decision-making more difficult. Therefore, even though this framing type may bring more visitors to your website, it is unlikely to result in more actual sales.

Many businesses and SEO companies focus mainly on getting website visitors, but this research suggests that that can be a rather ineffective use of their advertising budget.

How Neuromarketing Is Changing Modern Marketing

The above insights are two examples that provide marketers with information they could not previously gather. In the past, the best way to gauge people’s reactions to marketing strategies was to ask customers for their responses. 

Using focus groups and questionnaires were popular methods. But, these were not scientific and had crucial flaws. For example, participants would not want to offend a marketer by saying they did not like their ideas.

By analyzing brain activity, companies can now use science to accurately pre-plan their advertising campaigns. Although the results are tested in a lab, the results can apply to the real world.

Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

Uses of Commercial Neuromarketing

There are virtually unlimited uses for neuromarketing across every industry. For example, businesses are now focusing more on online digital marketing. In this scenario, neuromarketing could help with website development. 

You may believe you can choose the colors, fonts, and designs that will appeal to a wide range of customers. You could also employ a standard marketing company to help you with this aspect. 

But, how do you really know you’ve made the right decisions? Websites cost a considerable amount of money to design and maintain, so getting it wrong could be disastrous for your bottom line.

 

How Neuromarketers Use Data

Rather than asking for subjective options, you can use neuromarketing to ensure you make the most effective choices when trying to maximize meaningful engagement with your customer. You can see how participants’ brains react to various factors and amend these elements to be more effective in helping them.

Many companies with a physical storefront often use smells to draw people into their shop. But, what if the scents you choose actually have a negative effect on a lot of customers.  They may not even be aware of this because it is in their subconscious. However, the end result is that they avoid your store and go to a competitor. 

But, with neuromarketing, you can get a deeper insight into customers’ reactions to each stimulus in your store. This data can then guide your marketing strategy so you can enjoy a better return on your advertising investment.

Some of the biggest companies in the world already know the value of neuromarketing and invest time and resources in it to grow their business.

 

How a Neuromarketing Agency Can Help

Modern marketing focuses on concepts such as search engine optimization (SEO), social media, and Google Ads. You also need to have a firm understanding of your target market.

A professional neuromarketing agency can carry out studies using advanced techniques. They can then advise on exactly what receives the most positive responses. 

They can also help you amend your current strategies to become more effective. This means you can get ahead of your competitors even when you are spending less money.

 

Contact Us (NX) to Learn More About Our Neuromarketing Strategies

We (Neural Experience) is a neuromarketing agency that integrates neuroscience into their digital marketing, branding and positioning, software development, project management, and web design services. We use scientific research and integrate similar user behavior science principals used by Silicon valley (Facebook, Instagram, Google and others) to help companies truly engage with their customer and create a more meaningful and human-oriented interaction with the actual person behind the screen. A far cry from the outmoded advertising and UX techniques that are ubiquitous today.  

To learn more about NX or get a free consultation and a free quote, contact our professional team today.

Web Development

What Does A Web Development Agency Do?

what does a web development agency do

Are you thinking of hiring a web development agency? Here’s some specifics on how a good web development agency can help your business grow.

Are you wondering if you need to hire a web development agency or a web design agency? These are technically two different fields in the digital world. In this guide, we’ll tell you what web developers can do for your company as well as how they differ from web designers. We’ll also give you tips on how to find the right professionals to build the website of your dreams!

 

Web Development: The Basics 

Web development agencies focuses on the functionality of a website, making them responsible for the usability of your site. This basically means that a web design agency creates what you see, and a web developer makes it useable. To do so, developers work with different coding languages to create an interactive website.

They program, or write code to structure the back end of your website using a text editor. Web developers can build brand new sites and work long term with companies that are constantly updating their website’s content. Consistent work with web development agencies allows companies to keep an updated, usable website without having to learn to code themselves. 

 

Web Designers vs. Web Developers 

While a web designer creates the look and feel, a web developer works to handle the applications and functions. Designers will create certain styles, graphics, and layouts that website visitors interact with to create an aesthetically pleasing experience. The programming that developers use allows website visitors to click these visuals in order to navigate the site from page to page. 

 

Working with a Web Development Agency 

Web development is a broad term that encompasses a number of different roles and skillsets. When working with a web development agency, it’s important to know what you’re building towards. You should have clearly set project requirements to find an agency that will be able to carry out your goals. 

Doing this will give you a clear method to narrow down the choices of prospective agencies. You want to define what your overall website goals are and how they are directly correlated to your overall business goals. For example, these goals could be brand awareness, lead generation, or increasing online sales.

Make a Plan

You can work with developers to create a roadmap to outline the project. Include your goals, certain specifications, features, and technical details that will go into creating the final product. Additionally, a roadmap will allow for a better time estimate and will let you know what resources the team needs from you in order to complete the project. 

You may also consider drafting up a basic framework you have in mind for your website. You can pinpoint what features you want to be incorporated into your project without needing to be too technical or complicated. The web developer can get a sense of what you want to accomplish with your website and carry them out with their own expertise. 

 

What to Look for When Choosing a Web Development Agency 

If you’re looking for a web development agency, there are some key things you should keep an eye out for.

Narrow down your options and look at the company’s own website to determine if they’re the right fit for you. If the company has a well-designed and developed site, it can act as a reflection of their work. 

Look a the style of the site, the functionality, and how modern the aesthetic and user experience is. If the company did not go the extra mile with their own website, there is a good chance they won’t go the extra mile for yours. Additionally, look to see if there is a portfolio of the developer’s previous work on their site. 

Case studies can be a great tool for seeing the developer’s process and how they achieve their clients’ goals. They can give you an idea of their work experience and whether they could carry out your website goals. While the technical side of the web developing agency should be prioritized, soft skills should as well. 

 

Clear Communication Is Key 

You will be working closely with the agency to carry out a website that reflects your brand accurately and effectively. For this reason, you should work with a company that displays great communication and collaboration skills. This is especially so if you plan to work with an agency over an extended period of time, allowing you to make changes and updates to your website on a consistent basis. 

The ease and clarity of communication with the team will allow for a smooth project management process. Consider calling the agency or having a meeting with them to get an idea of how they work together as a team as well as how often they communicate with their clients. Doing so will allow you to see if the team is able to fulfill your website goals. 

 

Work With a Web Development Agency Today 

If you’re hoping to create and update a professional, functional, and visually appealing website, working with an expert web development agency is the way to go. 

Consider a solution like ours. Web designers and developers work together within our agency to create a seamless and unified website that checks off all the boxes you’re looking for and more. Explore our site to learn more about us and get in contact with us today. 

https://www.youtube.com/watch?v=aKD3s_7Dkl0&t=1s
Digital Marketing Search Engine Optimization SEO

What Does an SEO Company Do?

what does an seo company do

Search engine optimization (SEO) is key to running a modern business. The ability to attract website traffic organically can lead to huge growth for your business in the long run. The issue is that it requires a specific set of skills that many entrepreneurs lack. 

This is where an SEO company can help you. Today we’ll discuss what an SEO company can do for you and why they’re worth it to stay competitive.

The Basics of an SEO Company

When stripped to its bare essentials, an SEO agency is a company that specializes in improving your companies’ visibility in search engines like Google. In short, they help optimize your website to help you attract more visitors and potential online customers from search engines.

“Organic traffic” is the traffic that comes from online searches. The word “organic” is going to be another key to understanding how these companies best operate. There are many types of ways people can visit your website, but organic traffic is often held up as the gold standard.

The reason for this is that organic traffic (sometimes called organic search traffic) comes from people using search engines. If someone uses a search engine like Google and then clicks a link to your website, that’s an organic visit.

The reason why organic traffic is so attractive to companies is that it has no set cost and often has the highest returns for your business. Meaning organic visits are (more or less) free, unlike through paid advertising. 

The issue is that generating organic traffic often takes work and expertise that a business owner may lack. This is where an SEO company can be of assistance to your business.

Understanding Your Website’s Google Ranking

laptop google search for seo

To better understand what an SEO company does, it should be noted that they tend to be Google-centric, and for good reason – 92 percent of web traffic is through Google’s search engine.

Therefore, most SEO companies focus on optimizing a company’s website based on Google’s search algorithm. 

If you’ve ever searched for a term on Google, you might have wondered how the results were determined. After all, if you search “used cars for sale”, you’ll see many more results than can fit on one page.

What Determines What Business is Shown First on Google?

The precise answer to this question is complicated and ever-evolving. Basically, Google uses a complex mix of algorithms and live workers to determine which websites are most relevant to each search. After all, Google’s end goal is to provide the most accurate results and best user experience for their customers.

The reason it can be tough to give a more exact answer is Google obfuscates how the system works. They do this to prevent spammers and other bad actors from gaming the system with “black hat SEO” and unfairly gaining an upper hand.

Google frowns upon and often penalizes websites that integrate black hat SEO because they don’t want their users to have a poor user experience.

For Google, a poor user experience equates to less customers that use their search engine, which results in less ad revenue.

That said, good SEO companies specialize in improving website search visibility for Google and other search engines because they work with Google to make their website Google compliant.

Content is King for SEO + Digital Marketing Performance

In digital marketing, it’s often said that “content is king.” There may be debate about what is the most important element of SEO work, but content consistently sits pretty high on that list. Google loves websites that are thought leaders in their industry who produce engaging content.

If you’re wondering “What does an SEO company do?”, content creation is often a big element of their job. If you’ve ever wondered why so many websites have blogs, it’s because it can be an excellent SEO tool that expands your website’s authority in your industry.

The way in which an SEO company helps with content creation varies. Some specialize in writing content for their clients. Others may help guide clients in producing their own content, based on the specifics Google is often looking for.

At NX we provide both services based on your individual needs. Often clients have their own internal writers they want to use. Awesome! we work with them to build their content calendar and SEO optimize the article so not only Google ranks their article faster, but so prospecting customers will read, engage, share and convert with the business.

If a company sells products or services, it may seem odd at first that they would need attractive articles. After all, written content isn’t what gives brings in the bucks. The trick is in what that content does for you.

Articles often become the first brand interaction for customers who are looking for answers on a topic.

Blog content, combined with a well-designed website, can be the start of what is often called a “sales funnel.” This funnel happens when customers visit your site to read your content and are convinced to visit the rest of your site.

Your goal is to design a website that attracts people who would like your products or services. Articles draw customers in, then they notice you sell what they want or need, and then they convert into a customer.

Why Use Professional SEO Help for Content Building?

seo company process
SEO Search Engine Optimization, ranking traffic on website, internet technology for business company

One might wonder why they can’t make their own SEO-friendly content.

On some level, that’s a fair assessment. It is possible to write good SEO content in-house and some companies do exactly that. However, it is often more of a hassle than one might realize.

First, Google wants more than spammy, vapid content. The algorithms look for specific things on a given page to determine how it will rank them. Generic content often ranks badly.

Second, many companies don’t have the skills and tools needed to write in a syntax that talks to search engines to prioritize the right keywords that will drive business to your website.

Third, writing takes time, effort, and skill not every company has the bandwidth for. SEO-friendly writing is a job skill and a good article can take an hour (or more) to write.

Fourth, social shares, and backlinks are key factors for ranking an article. Many companies don’t understand how to properly syndicate their articles to gain these key ranking qualifiers, which brings us to our next point.

Content isn’t Everything

Many people make the mistake of thinking content creation is all an SEO company does. Whether one thinks it is the most important element of optimization or not, it is not the only element.

One important element of SEO is quality backlinks, which are Google-optimized links to your website from other websites.

Getting backlinks to your site is often a process of negotiating with other websites in your niche. It may be challenging identify good companies to approach if you don’t know how to do it.

However, an SEO company can help you facilitate getting backlinks to your site on other company’s content.

Take Advantage of SEO Expertise ThatYou Lack

The best SEO company for your business is the one that can offer genuine expertise and experience you may otherwise lack. Hiring an outside SEO company to help attract organic, free traffic may seem strange but it can pay big dividends if they do it well.

Time is money! That’s the real nature of any digital marketing company. It is often more cost-effective to pay for help now and grow faster, rather than try to do some form of marketing yourself and get poor results.

If you’re still wondering if it’s worth it, you can ask the company about projects they’ve worked on in the past. You could even contact the companies they’ve helped in the past to get an unbiased look at how the company did.

As well as SEO, many companies are skilled in other areas of marketing and client conversion.

For example, our company Neural Experience specializes in white-hat SEO work. We work with Google to make sure your website is Google compliant and produces the best user experience for your customer. This is also where our other services like software development, branding, UX/UI, IT, and more come in.

We know how important SEO is, which is why it’s factored into all of our services!

Do SEO Companies Really Work?

The question many companies have after learning all the above is “Do SEO companies really work?”

The long answer has some nuance, but the short answer is “Yes.”

Google (and every other search engine) has algorithms that determine what websites show up when someone makes a search. The better you understand what they’re looking for, the better you can design your site to rank well. That’s what a good SEO does best!

That said, SEO is only one tool of many to create a successful business. It is a powerful marketing tool that can be highly cost-effective, but you still need to convert visitors to customers once they’re on your website. This is where our NX analysis comes in.

Additionally, some SEO companies are better than others. That’s the nature of business. If you’re worried a company may not be as good as they claim, do some research and ask questions about their history.

Most companies can’t afford to ignore SEO. Websites are nearly a requirement these days and don’t do much for your business if nobody visits them. Moreover, it is hard for someone to find your website organically without putting some work in.

At the same time, it’s also important to remember to combine SEO with other marketing and sales strategies to diversify your marketing mix. The good news is many SEO companies also specialize in digital marketing (ours included).

Want to Learn More About Our SEO Services?

Our SEO is trusted as a white-hat service that communicates directly with Google to rank your website for the right search queries that drive business to your website. We rank companies of all kinds, local, regional, and national brands.

Our competitive difference in SEO is having a deeper understanding in algorithm neural networks. We apply this knowledge to Google’s search algorithm to make your website Google compliant.

The first step is getting an SEO marketing plan, where we evaluate what your specific domain needs to rank in your specific industry. You can apply for an SEO plan by contacting us here.

If you’d like to learn more on how our company combines modern marketing techniques with even more modern science, contact us! We’d love to discuss what sets us apart from the competition (and how we can help you do the same)!