Neuromarketing Technology Web Development

Expertise.com Recognizes Neural Experience (NX) as one of Denver’s Top Web Design Companies

expertise top web designers in denver

Neural Experience Recognized by Expertise.com

Neural Experience, a digital marketing, website design, and software development agency out of Longmont, CO and Auburn, CA announced today that it has been recognized as a top web design company in the Denver metropolitan area by Expertise.com.

NX creates products that engage the customer emotionally by integrating neurobiology and the psychology of buying with web design, websites, and user interfaces.

Emotional engagement helps drive customer interest and participation and builds an attachment that can lead them to view a website, product, service or company favorably from the onset.

In addition, NX develops codeless websites, meaning there is no waiting on programmers to make website design changes. This allows the customer or the customer’s internal IT team to develop and implement the changes themselves.

NX’s Custom Website Management and Specialties

  •  Customized Learning Management Systems for online course building and training
  • Custom plugins and applications
  • Easily updated and maintained systems
  • E-Commerce website tools, including WooCommerce, Shopify and customized solutions
  • Content based on the principle of merging known customer preferences with customized tools and utilities to enhance the overall customer experience

Because of its reputation as a top web design company, NX has worked with national and local businesses and industry leaders. Their client roster includes State Farm, Pure Luxury Transportation, Athos Insurance Services, and Retinal Consultants. They have helped dozens of regional and national customers rebuild their web presence and enhance customer satisfaction.

The company specializes in:

  •  Branding and positioning based on NX analysis
  • Advertising campaign strategy and tactics design for AdWords, Facebook, Twitter and other social media platforms
  • SEO for Google and related search engines
  • Optimized business listings
  • Technical SEO optimization for websites
  • Customized, on-demand reporting

How Does Expertise Make Their Selections?

Expertise.com specializes in researching local markets and identifying business leaders in specific fields. Their goal is to serve as a repository of information for potential customers looking to hire the best businesses.

In order to gain recognition, a company must be reviewed for customer satisfaction, scope of business, professional accreditations, professional screenings, and mystery shoppers. Expertise.com researches over 60,000 businesses monthly, covering over 200 industries.

In this case, NX was chosen as one of the 2022 top web design companies because of its unique approach to defining and addressing customer needs. NX stood out by successfully merging technology with science to create an optimal customer experience.

The results speak for themselves and led to this recognition among all the software and web development companies in the Denver area.

For every customer dollar spent, NX has designed systems that have yielded on average, a 180% return on investment. That has set the company apart from its peers locally, regionally and nationally.

More information is available by visiting Neural Experience.

 

Digital Marketing Neuromarketing

Check Out The Companies Using Neuromarketing to Boost Sales

What companies use neuromarketing to boost sales

There are many examples of companies embracing the effectiveness of neuromarketing to increase their market share. Here are some of the most high-profile neuromarketing examples.

Coca-Cola

Coca-Cola has such a strong belief in neuromarketing that they constructed their own in-house lab. They can measure the brain activity in volunteer subjects to determine which advertisements are likely to get the best results.

This is a much more effective way of planning a marketing strategy because you can gain unbiased results from neural activity. If a company was to ask a consumer if they like an ad, it’s possible the customer would not tell the truth. Perhaps they wouldn’t want to offend the company and tell them they like a commercial even if they don’t. But when studying brain activity, marketers can get the true results every time.

Hyundai

Neuromarketing impacts are also present in the car manufacturing industry. Hyundai asked 30 subjects, 15 men and 15 women, to look at different parts of their vehicle models. By studying the neural activity, the company was able to see which parts the consumers found appealing.

Because designing and launching a new car model is expensive, this could be an effective way for companies to begin a project in the future.

Frito-Lay

In the snack industry, Frito Lay has seen the potential benefits of successful neuromarketing. They asked one of their focus groups to give an opinion on a prank one person played on another in an ad. 

The participants said they did not enjoy the prank. This could be because they did not want to seem to be mean in front of others, but their brain activity suggested they did, in fact, enjoy watching the prank in the commercial.

Brands spend considerable time and money when designing their advertising campaigns to obtain the maximum return on investment. If they get the campaign wrong, they could even lose money. When asking ‘why use neuromarketing?,’ this Frito-Lay example shows how a scientific approach can be more useful than asking people directly. 

Campbell’s

Companies are aware of the effect of their packaging on sales figures and know how to use neuromarketing to their advantage. Attractive designs can draw more customers who appreciate the outer design as well as the product inside.

It’s possible to measure brain activity when consumers react to variables such as touch and images present on the packaging. Colors also have an important effect on consumer behavior. 

Campbell’s used neuromarketing to redesign the labels on their soup packaging. They made it more appealing to consumers based on their neural responses to particular elements. 

Yahoo

The search engine giant used neuromarketing when launching a $100 million branding campaign. Part of their strategy included a commercial of happy people dancing around the world.

Before releasing the advertisement, the company measured consumers’ brain activity using an electroencephalogram (EEG). This meant they could be more confident their campaign would be successful since they could see the responses in the test subject’s brains. 

Facebook

While sometimes consumers may not want to be honest with a company that has irritated them in the past, they are not always deliberately withholding the truth. People may not realize they are having unconscious reactions to stimuli.

Facebook studied how its ad system influenced perceptions and emotions that the test subject may not have known about. This is a powerful way to understand what will work for your business and what will not be effective.

How Companies Can Benefit From Neuromarketing

Neuromarketing is not just for large brands that appeal to a global audience. It can also be effective for any size of business. Imagine the potential of knowing exactly what your consumers think of your products and services — You can also learn what they want you to provide next. 

Consumer research is not a new technique in marketing. For decades, companies have tried to get into the minds of their customers so they can become more successful. However, neuromarketing is a new method of getting the information you need to build a better business.

Neuromarketing is an advanced technique that uses functional Magnetic Resonance Imaging (fMRI) and EEG technology, which means you need to work with the right partner to get the information you want. When working with a reliable company, you can see the data clearly and simply, which allows you to plan your next campaign. 

As with most technologies, it tends to be expensive at the start before becoming more affordable over time. This is also the case with neuromarketing, meaning it is becoming available to more and more businesses. Although you may not have the marketing budget of your competitors, you can still utilize neuromarketing to gain better information using this method.

How Neural Experience Uses Neuromarketing to Help Grow their Client’s Business  

Neural Experience (NX) applies similar neuromarketing strategies that Facebook and other Silicon Valley companies use to better engage their customers to their platform. However we focus on the user experience (UX) of websites, user interfaces (UI) in software applications, and digital marketing campaign.

Our neuromarketing integrations involve things like how to drive the right chemical responses when a user navigates one of our websites; maximizing neural synapses as they engage with their content, or how to best keep them in the right emotional state to make a conversion? 

These are just some of the elements that we use to boost retention, drive online sales, and increase clicks. 

Neuromarketing Neuroscience

We Talk Too Much: What Neuroscience Teaches You About Crucial Conversations

The average speech rate is 150 words per minute, and according to the authors of NeuroWisdom, the average time a person speaks before giving up air space to the listener is 2 – 3 minutes (300 to 600 words). The challenge, as the authors point out, is that the listener cannot absorb 60 – 80% of what is said, so what they absorb is usually not what we intend.

The solution? Research suggests rephrasing your thoughts and speech in four to seven words (10 maximum), as this is the capacity of short-term working memory. And, crucially, remain very calm. Anxiety and stress are translated into our vocal emotions and picked up by the listener’s brain, telling them to beware.

From distraction to self-absorption, researchers found that we choose what we say based on how easy the sentences are for us to speak, without taking into account the listener’s comprehension or ease of understanding. This creates issues of “message sent is not message received” because the brains of the speaker and the listener aren’t matched up.

Further, we usually aren’t listening. Instead, we’re crafting our response to what is being said. Evolutionarily, silence means danger. When a bird or animal stops, there’s usually a predator afoot. Silence causes discomfort to many, so we speak to fill the void of quiet. Ironically silence is actually a good thing. Research finds silence to be associated with the development of new cells in the hippocampus, the brain region associated with learning and memory.

In music, the silence was paradoxically found to have a calming effect. Rather than the music being soothing, studies injected a two-minute silence in listening found that it was the two-minute silent pause that was more relaxing and showed measurable effects on blood pressure, carbon dioxide levels, and circulation in the brain. Switching from intense focus to deliberate and intentional silence allows the brain to make more connections between divergent ideas and information. Silence allows for greater creativity and better decision making.

We do speak too much, too quickly, and we use too many words. While this helps the evolutionary brain of the speaker, it hurts the evolutionary brain of the listener. Listeners only hear 20% – 50% of what we say. Work on making your points in a few words, and do so slowly and calmly. If you really want to have an impact on what you said, stop talking!