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Expertise.com Recognizes Neural Experience (NX) as one of Denver’s Top Web Design Companies

Neural Experience Recognized by Expertise.com

Neural Experience, a digital marketing, website design, and software development agency out of Longmont, CO and Auburn, CA announced today that it has been recognized as a top web design company in the Denver metropolitan area by Expertise.com.

NX creates products that engage the customer emotionally by integrating neurobiology and the psychology of buying with web design, websites, and user interfaces.

Emotional engagement helps drive customer interest and participation and builds an attachment that can lead them to view a website, product, service or company favorably from the onset.

In addition, NX develops codeless websites, meaning there is no waiting on programmers to make website design changes. This allows the customer or the customer’s internal IT team to develop and implement the changes themselves.

NX’s Custom Website Management and Specialties

  •  Customized Learning Management Systems for online course building and training
  • Custom plugins and applications
  • Easily updated and maintained systems
  • E-Commerce website tools, including WooCommerce, Shopify and customized solutions
  • Content based on the principle of merging known customer preferences with customized tools and utilities to enhance the overall customer experience

Because of its reputation as a top web design company, NX has worked with national and local businesses and industry leaders. Their client roster includes State Farm, Pure Luxury Transportation, Athos Insurance Services, and Retinal Consultants. They have helped dozens of regional and national customers rebuild their web presence and enhance customer satisfaction.

The company specializes in:

  •  Branding and positioning based on NX analysis
  • Advertising campaign strategy and tactics design for AdWords, Facebook, Twitter and other social media platforms
  • SEO for Google and related search engines
  • Optimized business listings
  • Technical SEO optimization for websites
  • Customized, on-demand reporting

How Does Expertise Make Their Selections?

Expertise.com specializes in researching local markets and identifying business leaders in specific fields. Their goal is to serve as a repository of information for potential customers looking to hire the best businesses.

In order to gain recognition, a company must be reviewed for customer satisfaction, scope of business, professional accreditations, professional screenings, and mystery shoppers. Expertise.com researches over 60,000 businesses monthly, covering over 200 industries.

In this case, NX was chosen as one of the 2022 top web design companies because of its unique approach to defining and addressing customer needs. NX stood out by successfully merging technology with science to create an optimal customer experience.

The results speak for themselves and led to this recognition among all the software and web development companies in the Denver area.

For every customer dollar spent, NX has designed systems that have yielded on average, a 180% return on investment. That has set the company apart from its peers locally, regionally and nationally.

More information is available by visiting Neural Experience.

 

Web Development

What Does a Web Design Agency Do? A Beginner’s Guide

Did you know that 36% of businesses still don’t have a website?

In a world where almost everyone shops online (and the pandemic has only increased that), not having a website means missing out on a colossal market. Why would anyone want to do that? Well, a lot of it comes down to not knowing where to start or how to design a website. That’s where a web design agency comes in – web designers can help you get your business online with ease.

Find out more about what does a web design agency does and how they might help you.

What Is a Web Designer?

A web designer helps you with the visuals of your website. They’re usually creative, artistic people who have a good eye for what looks good and what doesn’t, as well as knowledge of what audiences want. One of the best ways to understand what a web designer is is to consider the difference between a web designer vs. a web developer.

Web development refers to the functions of the site, such as the features, applications, and elements that are essential to your website being fit for purpose.

A web designer works with things like the color palette of your site, the images, and the layout. The designer is primarily responsible for how the site looks when it’s launched.

Nowadays, the terms “web designer” and “web developer” are used interchangeably. So if you’re looking to have a site built from scratch, you would usually hire an agency that incorporates both web design AND development.

What Does a Web Design Agency Do?

When you hire a web design agency, you can expect them to take your website from the first spark of an idea all the way through to completion. There are a couple of steps it takes to get there. Let’s take a look to get a better idea of what goes into effective web design.

Discussing Plans With The Client

The first step of every website design and development process should be a meeting with the client. The team will arrange a phone call, video chat, or face-to-face meeting to discuss what the client wants from their website. Together, you’ll look at:

  • What your goals are for the site
  • Who your target audience is
  • Any specific elements you want to be included
  • The best approach to designing your site

Creating a Wireframe

A wireframe will then be created by the team. This is basically a blueprint of your website that looks at the layout of the elements and features but doesn’t look at the design. It’s similar to the blueprints of a home, where you can see where the rooms are but not what color they’ll be.

Coding Your Website

There are different roles at a web design agency, but every person involved in building your site has a good grasp of code. Code is the language used to build your website from the backend and will appear as a functioning website on the frontend (what appears on the user’s screen).

Website Testing

Not every agency will do testing, but some will. Testing is checking that the website gets a good response from your audience and tweaking factors that aren’t reaching your goals.

For example, A/B testing puts two different versions of your website in front of different people. Your web designers will then monitor the results from each to find the elements that work best. It’s a great way to really optimize a site and make sure it’s fit for purpose.

what does a web design agency do

Should I Hire a Web Development Agency?

There are tons of benefits of outsourcing web design that makes it a no-brainer! Here are just some of them.

Save a Lot of Time

Creating a website is a long and complex process. Coding is the best way to build a unique, high-quality site, which means fluency-in and learning a whole coding language! That could take months, and you wouldn’t have even started developing the site itself.

Get a Professional Finish

You can always tell which sites have been built by a professional and which are DIY because the DIY sites lack a professional finish. Unless you know how to code and have a brilliant eye for design, your site won’t reach the same standards as one built by a web designer. If your site looks a little dodgy or doesn’t function properly, you’ll instantly lose the trust of your audience, which definitely isn’t good!

Industry Expertise

Web designers have likely worked on countless websites before working on yours. Therefore, they’re going to have a lot of experience in what works and what doesn’t, which gives your site a head start.

How to Choose a Web Design Agency

There are tons of web design agencies out there, so how do you know who to choose? Here are some tips to help:

  • Ask for referrals from other businesses
  • Check out web designers in your local area
  • Look out for well designed, professional websites
  • Take a look at the past work of the team
  • Check online reviews before hiring

It’s important that you make sure the team you’re looking at is the right one for the job. Once you’ve found one that looks like a good match, get in touch with them for a quote! You can see if they’re a good fit and gauge their professionalism before you agree to working together.

Hire a Web Design Team Today

Now you know what a web design agency does, it should be pretty clear you need one on your side! If you’re trying to get your business online and build a website, check out our work at Neural Experience. With an extensive portfolio of past work, a team of qualified experts, and a passion for design, we can build you the site you’ve been dreaming of.

To find out more and start working together, get in touch with us today!

Web Development

What Does A Web Development Agency Do?

Are you thinking of hiring a web development agency? Here’s some specifics on how a good web development agency can help your business grow.

Are you wondering if you need to hire a web development agency or a web design agency? These are technically two different fields in the digital world. In this guide, we’ll tell you what web developers can do for your company as well as how they differ from web designers. We’ll also give you tips on how to find the right professionals to build the website of your dreams!

 

Web Development: The Basics 

Web development agencies focuses on the functionality of a website, making them responsible for the usability of your site. This basically means that a web design agency creates what you see, and a web developer makes it useable. To do so, developers work with different coding languages to create an interactive website.

They program, or write code to structure the back end of your website using a text editor. Web developers can build brand new sites and work long term with companies that are constantly updating their website’s content. Consistent work with web development agencies allows companies to keep an updated, usable website without having to learn to code themselves. 

 

Web Designers vs. Web Developers 

While a web designer creates the look and feel, a web developer works to handle the applications and functions. Designers will create certain styles, graphics, and layouts that website visitors interact with to create an aesthetically pleasing experience. The programming that developers use allows website visitors to click these visuals in order to navigate the site from page to page. 

 

Working with a Web Development Agency 

Web development is a broad term that encompasses a number of different roles and skillsets. When working with a web development agency, it’s important to know what you’re building towards. You should have clearly set project requirements to find an agency that will be able to carry out your goals. 

Doing this will give you a clear method to narrow down the choices of prospective agencies. You want to define what your overall website goals are and how they are directly correlated to your overall business goals. For example, these goals could be brand awareness, lead generation, or increasing online sales.

Make a Plan

You can work with developers to create a roadmap to outline the project. Include your goals, certain specifications, features, and technical details that will go into creating the final product. Additionally, a roadmap will allow for a better time estimate and will let you know what resources the team needs from you in order to complete the project. 

You may also consider drafting up a basic framework you have in mind for your website. You can pinpoint what features you want to be incorporated into your project without needing to be too technical or complicated. The web developer can get a sense of what you want to accomplish with your website and carry them out with their own expertise. 

 

What to Look for When Choosing a Web Development Agency 

If you’re looking for a web development agency, there are some key things you should keep an eye out for.

Narrow down your options and look at the company’s own website to determine if they’re the right fit for you. If the company has a well-designed and developed site, it can act as a reflection of their work. 

Look a the style of the site, the functionality, and how modern the aesthetic and user experience is. If the company did not go the extra mile with their own website, there is a good chance they won’t go the extra mile for yours. Additionally, look to see if there is a portfolio of the developer’s previous work on their site. 

Case studies can be a great tool for seeing the developer’s process and how they achieve their clients’ goals. They can give you an idea of their work experience and whether they could carry out your website goals. While the technical side of the web developing agency should be prioritized, soft skills should as well. 

 

Clear Communication Is Key 

You will be working closely with the agency to carry out a website that reflects your brand accurately and effectively. For this reason, you should work with a company that displays great communication and collaboration skills. This is especially so if you plan to work with an agency over an extended period of time, allowing you to make changes and updates to your website on a consistent basis. 

The ease and clarity of communication with the team will allow for a smooth project management process. Consider calling the agency or having a meeting with them to get an idea of how they work together as a team as well as how often they communicate with their clients. Doing so will allow you to see if the team is able to fulfill your website goals. 

 

Work With a Web Development Agency Today 

If you’re hoping to create and update a professional, functional, and visually appealing website, working with an expert web development agency is the way to go. 

Consider a solution like ours. Web designers and developers work together within our agency to create a seamless and unified website that checks off all the boxes you’re looking for and more. Explore our site to learn more about us and get in contact with us today. 

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