NX Marketing Plan Questionnaire

Describe your company's competitive advantage in the marketplace?

Why should customers choose your company over all the other options out there?

Are there particular states where your product(s)/service sells the best?

If so, please list the top 5 states

Define your ideal target market (customer)

Do you know of a certain segment of people that purchase your product or service the most? Age, gender, industry, job title are all relevant here.

Provide your company's information that you want listed in local and national online directories

Company name, address, phone #, contact email, short summary of your company

Are there any specific industry directories you want your company listed on that we may not be aware of?

List in-order, 3 of your most profitable products

What is the AVG gross profit margin on these top products?

How much $$$ do you typically make on average for each sale?

What is the AVG lifetime value of each of these products?

For example, if you charge $500 per month and your churn rate is 5% then your LTV for a new customer is (500/0.05) or $10,000

List in-order, 3 of your least profitable products

What is the AVG gross profit margin on a sale of these products?

How much $$$ do you typically make on average for each sale?

What is the AVG lifetime value of each of these products?

Are there any products you don't want us to advertise online?

We'd recommend avoiding products with lower profit margins or small lifetime values.

Are there any search keywords you've used in the past that have worked really well?

whether it's in organic search or past Adwords campaigns you've run, these details could save tons of time and money in the discovery process.

Is there anything else we should know?