Search Engine Optimization (SEO) is the process of making your site better for search engines and visitors alike. The objective of SEO is to gain as much visibility and credibility online as possible so both search engines and customers will view your online business as an authority in your industry.

It’s also a job title that refers to someone who does this as their profession: You can either hire an SEO expert or SEO agency so our company can improve its presence on the web and gain more online customers.

There are a lot of varied metrics to consider when trying to rank your website for the keywords you are targeting, but the most popular answer to this question is domain authority (DA). This metric is used to measure the relevance of a website for its specific industry and subject areas. This score is calculated from data on how often its pages are visited in relation to other websites about that same topic or industry. The higher the Domain Authority of your website, the more likely it will rank for your target keywords.

However, we’ve found DA is losing its authority recently (pun intended) and UX and content marketing are becoming more important to ranking well.

This is why we recommend hiring a white hat SEO agency – who studies search engine optimization and uses proven ranking methodology so you will get results and peace of mind that your website won’t get penalized by Google.

The big difference between organic search and paid search is the cost. Organic searches work to improve a company’s ranking in unpaid results, while paying for a Google ad will help a company rank higher in SERP immediately and will be seen by more people.

 In organic searches, companies can use SEO techniques, like keyword optimization and offsite SEO, to improve their website design and get better rankings within natural listings of non-paid sites than what they otherwise would be able to achieve with just one strategy alone.

Technical SEO involves building direct communication with Google so it can rank your website better. We follow ALL Google Webmaster Guidelines. In fact, we open a direct relationship with Google so we know we are doing the best things for ranking your website. We will do things like index your website, submit your sitemap with Google, and build SEO-optimized coding (schema) into the code of your site. This communicates to Google’s web crawlers how to best prioritize and organize your website for everything from maps, listings, shopping, reviews, and voice-related searches (Hello Siri) .

It’s best to hire an SEO agency who also has a full-service web development team to get the most of technical SEO 

It’s one thing to find efficiencies in Google’s search algorithm and cheat their system. However, Google will catch up to cheating and likely penalize your website and ultimately your business’ profitability. With organic search being the most profitable revenue channel for most businesses, this is a risk we will NOT take. We follow ALL Google Webmaster Guidelines.

Besides, we don’t even need to take shortcuts to get more customers to your website. We understand Google’s search algorithm DNA and follow its standards by the book so we can ensure your online traffic will continue to grow – now, tomorrow, and forever.

Much like your customer, who uses multiple resources to find your business, Google’s algorithm quantifies hundreds of variables that factor into the true authority of your website. This is quantified beyond just backlink profiles, domain authority, and on-page optimization. That is why we integrate other components into the ecosystem to show both your in-market customers, who are looking for your services online, and Google’s search algorithm to show that your business is their best option.

IT’S SIMPLE! As we bring you, new customers, we also show Google that your business is a preferred resource for their users (because your customers are also Google’s customers too)! This, in turn, will convince Google to bring you more in-market customers.

SEO’s try to make the industry sound more complex than it needs to be, adding confusion and over-complexities to their core deliverables to make it sound like they are performing highly technical tasks to trick Google’s algorithm into thinking your website has the most authority in your industry. Doing this helps them increase their profit and protects their process from copycats and DIY’s (Do It Yourselfers). In reality, everything that involves clean and white hat SEO is something you and your internal team can execute yourself.